Bas Tietema on team identity, new media and the philosophy of the Unibet Rose Rockets (ENG)

From YouTube to the biggest bike races in the world: together with his co-founders, Bas Tietema has built one of the most exciting projects in professional cycling with the Unibet Rose Rockets. In this interview, we talk to one of the team’s founders about another successful season, featuring their first WorldTour win and the very first Grand Tour in the team’s history. We also discuss his changing role within the team, the sprint train around Dylan Groenewegen and Marcel Kittel, and the big dream of racing the 2027 Tour de France. Bas explains what cycling can learn from new media and loyal fans, which problems he sees in the teams’ business models, and what he would change immediately.

Follow Bas and the rockets

YouTube: https://www.youtube.com/@rocketscycling
Instagram Rockets: https://www.youtube.com/@rocketscycling
Instagram Bas: https://www.youtube.com/@bastietema
Twitter Bas: https://x.com/BasTietema

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About us
Lukas is the founder of Radio Tour. He put the podcast on hold in 2018 when he moved to what is now Team Picnic PostNL. Now he’s back and hosts the weekly episodes.
Bluesky: https://bsky.app/profile/luuksport.bsky.social
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Bent is a cycling fan from Mönchengladbach and joined the Radio Tour team this year.
Bluesky: https://bsky.app/profile/bentlangner.bsky.social
Instagram: https://www.instagram.com/bentlangner

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